Connect and reconnect

Lutheran Homiletics, Video Preaching and AC VII Lucas André Albrecht [1] Introduction Form and content are recurring topics in the life of the Lutheran Church, especially in the 21st century.   Divergences tend to be greater when it comes to forms compared to content issues. In the context of a secularized society of the 21 st Century, one of the biggest fears is the 'loss of unity', and of Lutheran 'identity' if abdicating from certain forms and traditions. When it comes to the use of video preaching this tension is magnified. A form that works primarily with the image demands constant growth in the occupation of its space. A Lutheran initiative that works with image, therefore, impacts the way messages are produced and proclaimed, compared to the Lutheran homiletic tradition being almost in its entirety face-to-face preaching, especially during the congregational worship. While established traditions and forms of expression have been recognized as v